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Our history

Childhood friends, Timothée, Thibaut, and Vincent, have always wanted to get involved in a project that makes sense! Saddened by the closure of colette in 2017, they set out to build a memorable shopping experience. Their goal? To make people discover meaningful brands and their incredible stories. This is how Choose was born. Designed for their generation, it’s chic, simple, and human! Every day, Choose showcases inspirational brands which have meaning, values, and above all, help make the world the kind of place we want to live in.


  • Fast delivery

  • Free returns

  • Secure payment

  • Kind customer service