Our history

Childhood friends Timothée, Thibaut, and Vincent have always wanted to get involved in a project that makes sense! Saddened by the closure of well-loved Parisian boutique colette in 2017, they set out to build just as incredible of a shopping experience. Choose was soon born to help people discover meaningful brands and their incredible stories. Choose prides itself on not only featuring the coolest brands, but being incredibly simple to use and prioritizing humanity and kindness in all aspects. Each day, Choose showcases inspiring brands that do their part to make the world the kind of place we want to live in. We make it easy to support and shop from the brands doing good.